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Monday, February 28, 2011


Why, days before you get interested in a specific CAR BRAND to buy, you rarely see one in the streets, BUT, from the day you make a decision on the car, you suddenly start seeing more and more of this specific type, passing just around you?
Is it that you just selected the car with the best selling trend in the market?
Has everybody read your mind and chosen the same car?
Did you make a bad decision and bought yourself the most common car, when days  before you thought it was unique?

The answer is in your brain and it is called SELECTIVE ATTENTION.
When you have an idea in your mind, your brain focuses on it, just like a radio station, capturing all the ideas, words, images and sounds related to the topic.
Think of a specific topic, let’s say “Rich People”. If you become really interested, you will start listening to money conversations, Forbes lists, eccentricities, stocks, real estate, etc.
Some call it “The Secret”, other call it “obsession”, but what it really is, is SELECTIVE ATTENTION.

As your brain is an amazing machine, when you make it focus, you will make it pass by other stimuli that the brain considers not useful for the main idea.

Go ahead and make a test! You can find interesting examples at the following links:
So imagine being able to generate among your consumers such a need for your product, that the brain will immediately switch in the SELECTIVE MODE, looking for it and not even getting distorted or disoriented by other messages from competitors?
Great tool! Isn’t it?
If you have a similar case, POST IT! Never know where great ideas might come from!

Friday, February 25, 2011


More than a trendy topic, “Neuromarketing” is a sum of two amazing sciences and worlds.
Do you know that even if most of people absorb information visually in an easier way, hearing and smell are stronger senses?
I believe that it has happened to you: being taken into the past in a matter of milliseconds, just by listening to a specific song? It’s like you are living again the moment you recorded!
Another case is not far away! It’s 3p.m., you had lunch a couple hours ago, and suddenly you walk in front of a bakery where bread is being made, and just by smelling the aroma near the door you go hungry again!
Products, experiences and events become relevant in a blink of the eye, without you being able to control it, or even without you noticing your behavior.
Then a question arouses: WHAT IF behind these stimuli that surround your daily life, there is someone “creating” this engaging world, looking for you to react in a way that he/she predicts, and that you cannot even explain?
Your five senses (sight, hearing, touch, smell and taste) are just one entrance door to your brain, but there is a million more that can be levered, analyzed in order to get you somewhere.
DON’T BE SCARED! DON’T FEEL LIKE A LAB RAT! This has been happening for years. Simply the rationale behind this mystic magic is being studied and applied in a more conscious way.

The purpose of my blog is to learn, discuss and experience this magic! See and try to explain what is behind the curtain!

What I intend is to see cases, throw ideas, share experiences, draw hypothesis for all of us to consider, and why not, APPLY!

So keep in touch! Maybe next time you find yourself buying a product you already have, a new wristwatch, or flying with the same airline or buying the same clothes in a specific store, you’ll be able to explain your own behavior!