Monday, February 28, 2011
Friday, February 25, 2011
More than a trendy topic, “Neuromarketing” is a sum of two amazing sciences and worlds.
Products, experiences and events become relevant in a blink of the eye, without you being able to control it, or even without you noticing your behavior.
Then a question arouses: WHAT IF behind these stimuli that surround your daily life, there is someone “creating” this engaging world, looking for you to react in a way that he/she predicts, and that you cannot even explain?
Your five senses (sight, hearing, touch, smell and taste) are just one entrance door to your brain, but there is a million more that can be levered, analyzed in order to get you somewhere.
DON’T BE SCARED! DON’T FEEL LIKE A LAB RAT! This has been happening for years. Simply the rationale behind this mystic magic is being studied and applied in a more conscious way.
The purpose of my blog is to learn, discuss and experience this magic! See and try to explain what is behind the curtain!
What I intend is to see cases, throw ideas, share experiences, draw hypothesis for all of us to consider, and why not, APPLY!
So keep in touch! Maybe next time you find yourself buying a product you already have, a new wristwatch, or flying with the same airline or buying the same clothes in a specific store, you’ll be able to explain your own behavior!
OR MODEL YOUR CONSUMERS!!