Is it true that my turn is 561 at Comcel (Local cellphone company) and I have to wait for 62 turns to go, at a rate of 1 each 2 minutes, which means that I'll have my chance in more than 2 hours?
Even more when I'm there to complain for the bad service I'm paying for?
Do brands today believe that a customer will wait for 2 hours? Sadly yes.
Here is a simple yet close example.
Happiness in a pic!