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Friday, February 25, 2011


More than a trendy topic, “Neuromarketing” is a sum of two amazing sciences and worlds.
Do you know that even if most of people absorb information visually in an easier way, hearing and smell are stronger senses?
I believe that it has happened to you: being taken into the past in a matter of milliseconds, just by listening to a specific song? It’s like you are living again the moment you recorded!
Another case is not far away! It’s 3p.m., you had lunch a couple hours ago, and suddenly you walk in front of a bakery where bread is being made, and just by smelling the aroma near the door you go hungry again!
Products, experiences and events become relevant in a blink of the eye, without you being able to control it, or even without you noticing your behavior.
Then a question arouses: WHAT IF behind these stimuli that surround your daily life, there is someone “creating” this engaging world, looking for you to react in a way that he/she predicts, and that you cannot even explain?
Your five senses (sight, hearing, touch, smell and taste) are just one entrance door to your brain, but there is a million more that can be levered, analyzed in order to get you somewhere.
DON’T BE SCARED! DON’T FEEL LIKE A LAB RAT! This has been happening for years. Simply the rationale behind this mystic magic is being studied and applied in a more conscious way.

The purpose of my blog is to learn, discuss and experience this magic! See and try to explain what is behind the curtain!

What I intend is to see cases, throw ideas, share experiences, draw hypothesis for all of us to consider, and why not, APPLY!

So keep in touch! Maybe next time you find yourself buying a product you already have, a new wristwatch, or flying with the same airline or buying the same clothes in a specific store, you’ll be able to explain your own behavior!


1 comment:

  1. All too true as I experienced it myself last January when I bought a Samsung Galaxy TAB and I've only used it once. I just had to have it! Now that I have it, I don't feel as compelled to use it.